![]() One thing that it’s not doing is providing stress tests or engineering calculations, instead making the platform as limitless as possible as an engine for creativity. The approach that Gravity Sketch takes is to be “agnostic” in its approach, Sosanya said, meaning that it can be used from first sketch through to manufacturing or files can be imported from it into whatever tooling software a company happens to be using or designs might not go into a physical realm at any point at all: more recently, designers have been building NFT objects on Gravity Sketch. Gravity Sketch’s solution is a platform that tapped into innovations in computer vision and augmented and virtual reality to let teams of people collaborate and work together in 3D from day one. The idea, she noted, is to bring in collaboration earlier so that input and potential changes can be snagged earlier, too, making the whole design and manufacturing process less expensive overall. “Communications and conversations were happening too late in the process,” she said. “People sketch to bring ideas into the world, but the problem is that people need to learn to sketch, and that leads to a lot of miscommunication,” Paredes Fuentes added.Įven sketches that a designer makes may not be true to the original idea. One issue is that we think in 3D, but skills need to be learned, and most digital drawing is designed to cater to, translating that into a 2D surface. It wasn’t just design teams being involved, either, but marketing and manufacturing and finance and executive teams as well. “There were so many inefficiencies, that the end result was never that close to the original intent,” he said. Then technical drawings need to be produced, and then modeling for production, all complicated by the fact that the object is three-dimensional. Much design in its earliest stages is often still sketched by hand, Sosanya noted, “but machines for tooling run on digital files.” That is just one of the steps when something is lost or complicated in translation: “From sketches to digital files is a very arduous process,” he said, involving perhaps seven or eight versions of the same drawing. Across those and other experiences, the two found that they were encountering the same problems in the process of doing their jobs. They also went on to work together in industrial design at Jaguar Land Rover. Sosanya and Fuentes met when they were both doing a joint design/engineering degree across the Royal College of Art and Imperial College in London. Gravity Sketch was co-founded by Oluwaseyi Sosanya (CEO), Daniela Paredes Fuentes (CXO) and Daniel Thomas (CTO). The startup has now raised more than $40 million. The round is being led by Accel, with GV (formerly known as Google Ventures) and previous backers Kindred Capital, Point Nine and Forward Partners (all from its seed round in 2020) also participating, along with some high-profile individual investors, including Tony Fadell, Will Smith (Dreamers VC), Kevin Durant and Rich Kleiman (Thirty Five Ventures), Soleio ( famed as the “Like button” designer) and Paul Robson (Adobe’s head of international). The funding will be used to continue expanding the functionality of its platform, with special attention going to expanding LandingPad, a collaboration feature it has built to support “non-designer” stakeholders to be able to see and provide feedback on the design process earlier in the development cycle of a product. ![]() The Series A is coming as Gravity Sketch passes 100,000 users, including product design teams at firms like Adidas, Reebok, Volkswagen and Ford. Now, a company called Gravity Sketch has taken that concept into 3D, leveraging tools like virtual reality headsets to let designers and others dive into and better visualize a product’s design as it’s being made and the London-based startup is today announcing $33 million in funding to take its own business to the next dimension. Platforms like Figma have changed the game when it comes to how creatives and other stakeholders in the production and product team conceive and iterate around two-dimensional designs.
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